language English
length 32 hours (each module)
location Milan (Italy) – Accademia Teatro alla Scala Piccolo Teatro di Milano
tuition fee 2500 € each module

Led by Accademia Teatro alla Scala, MIP Politecnico di Milano Graduate School of Business and the DeVos Institute of Arts Management, the first intensive module on Fundraising for the Performing Arts is targeted to arts managers and fundraisers. This module will enable participants to identify key opportunities to increase the chances of success for their cultural organizations, in addition to enhancing business market position and developing long-term strategic relationships that create value for stakeholders.
The four-day program introduces fundraising as an integral part of an organization, fully integrated with its long-term vision. We will discuss how traditional activities such as sponsorships and ticket sales can be approached more strategically. The module will also address new approaches to fundraising, such as impact investment and crowdsourcing.
In addition to lectures and discussion sessions, the executive program provides networking events, the chance to participate in a major performance at Piccolo Teatro di Milano, and exclusive visits to Teatro alla Scala and Piccolo Teatro di Milano.