Noci, Giuliano

Current position in Politecnico di Milano School of Management

Full Professor
Core Faculty

Educational background

MSc Course(s): Management, Economics and Industrial Engineering, Politecnico di Milano, 1992
Phd

Academic and research areas

MSc Course(s): Multi-Channel Marketing
MIP Academic area: Marketing & Communication (MKT)
Research area: Management
 

Other information

Research Fellow and visiting Professor at Antai College of Economics and Management of Shanghai Jiao Tong University; Rector’s Delegate for international promotion in East Europe and Asia - Politecnico di Milano; Faculty Member of Unitech Programme; Vice-President of the Sino-Italian research and training centre on exhibition and convention industry. Associate Dean, Deputy Dean for International Relations, Marketing & Communication, ICT.
 

Publications

2005 NOCI G., ferrari s., pizzurno e. , "Il ruolo delle soluzioni ICT a supporto del processo di marketing", Egea, Milano, Finanza Marketing e Produzione, Pagg. 98-123, N° 4.
2006 NOCI G., manzini r., ostinelli m., pizzurno e. , "Assessing environmental product declaration opportunities: a reference framework", John Wiley and Sons, Business Strategy and the Environment, Pagg. 118-134, Vol. 15, N° 2. NOCI G., borga f., citterio a., pizzurno e. , "Sustainability report in small enterprises: case studies in Italian furniture companies", John Wiley and Sons, Business Strategy and the Environment, Pagg. 1-17, N° dicem.
2007 LAMBERTI L., NOCI G., bing y., guo j., zhu s., "A Sino-European Comparison of the Exhibition and Convention Industry", Polipress, Milano NOCI G., boaretto a., pini f., "Marketing reloaded: leve e strumenti per la co-creazione di esperienze multicanale", IlSole24Ore, Milano, Marketing e Comunicazione, Pagg. 1-243. GENTILE C., NOCI G., SPILLER N., "How to sustain the customer experience: an overview of experience components that co-create value with the customer", Elsevier, Oxford, European Management Journal, Pagg. 395-410, Vol. 25, N° 5. GENTILE C., NOCI G., SPILLER N., "Experience Components that Co-create Value With the Customer", Pergamon - Elsevier Ltd., United Kingdom, European Management Journal, Pagg. 395-410, Vol. 25, N° 5. NOCI G., citterio a., pizzurno e. , "Promoting environmental strategies: a case study for territorial assessment", Inderscience, Ginevra, Progress in Industrial Ecology, Pagg. 247-267, Vol. 4, N° 3. LAMBERTI L., NOCI G., "From management accounting to strategic management accounting in the public sector: a Balanced Scorecard for e-government projects", Sirse, Brescia, Nuove Tecnologie in Medicina: Applicazioni Informatiche e Telematiche in Medicina, Pagg. 3-9, Vol. 6, N° 4.
2009 A. Boaretto, G. Noci, F.M. Pini, 'Open marketing - Strategie e strumenti di marketing multicanale', Etas Milano, Pagg. 1 -269. V. Chiesa, F. Frattini, L. Lamberti, G. Noci, 'Exploring management control in radical innovation projects', EUROPEAN JOURNAL OF INNOVATION MANAGEMENT, ,Pagg. 416-443, Vol. 12.