INTsight
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Over the last two decades, governments, academics, and the financial and business community have progressively discussed how globalisation could change the process of business strategy formulation.
Unfortunately, many firms have not yet properly addressed the deployment of sustainable international strategies. Such behaviour is emerging as extremely critical because what seemed an emerging opportunity is now becoming a need - also for SMEs and/or for talented entrepreneurs who try to launch new ventures. As a matter of fact, Italian firms need to fully exploit market opportunities arising in countries in Eastern Europe if they want to maximise shareholder value creation.
Nevertheless, the challenge faced by many firms could be daunting if they are left alone. Indeed, the entry of Italian firms into Eastern Europe is ever more complex owing to their lack of managerial and financial resources and specific cultural, social and economical characteristics of Eastern European countries.
MIP Politecnico di Milano and BCC are willing to:
• Support those SMEs which are looking for actual answers about internationalization
• Spread a Risk Management culture by awaking SMEs to the importance of an analysis of their business, and the development of tools to support decisions and training activities.