Politecnico di Milano School of Management got the Official Patronage of EXPO Milano 2015 and of Comune di Milano (Milan municipality) for its training events on EXPO, started in 2013.
We offer a programme specifically designed to mix:
Official representatives from EXPO Milano 2015
Core Faculty from Politecnico di Milano School of Management
What does it mean?
Peer networking i...
Internationalization has been a top priority of the Business School of Politecnico di Milano.
MIP therefore has identified and studied specific tools and products to provide the best solutions to the requirements of individual customers.
For non Italian companies wishing to understand the core assets of “Made in Italy”, MIP has created courses and seminars which focus on:
Design and Brand M...
In the last ten years, Europe has begun a massive renewal process of the Public Administration.In this framework, Public Administration Officers need to be prepared to grasp the opportunity offered by ICT. Officers must acquire the knowledge and skills to better manage the projects they are called to face in the next years.
The goal of the course is to increase the managerial competen...
The globalization has invested also the E.&C. market.
In this perspective, it is fundamental to understand the evolution of the E.&C. market of the emerging paradigms and models for event planning and design, and of the internationalization strategies adopted by the most important players in the E.&C. value chain (trade fair centers, organizers, providers) over the last few years.
The training course focuses on managerial models and tools for understanding how to develop and manage brands in international markets and globally.
The training topics are:
Managing brands in global environments;
Global communication and channel management;
Bringing the brand to where the action is;
Measuring brand value across markets.
The training course is addres...
The globalization of supply and demand are exposing Small and Medium Enterprises (SMEs) to important strategic, marketing and organizational challenges. Entrepreneurs are requested to empower their managerial skills for pursuing growth and profitability in the contemporary turbulent environment.
The objective of the course is to provide an overview of the hard and soft skills necessar...
The recent crisis of the financial markets has deeply determined the need of a new concept in the asset allocation and portfolio management strategies. Consequently, there is a very huge demand across modern financial markets for risk managers and financial analysts.
Objectives The course will prepare to understand financial markets and to approach them on a responsible way. The aim is to prepare...
Target Audience Entrepreneurs, managers and advertising executives involved in Research & Development, Marketing, Business Strategies and Innovation who wish to improve their skills in using design as a mean for innovation and competitive advantage.
Understand how design can promote innovation and generate competitive advantage
Know different strategic methods supporting a design...