Marketing managers, brand managers and product managers, internet project managers and CRM (Customer Relationship Management) managers,marketing agency account managers and media planners.
- Acquire a new marketing model for digital and interactive marketplaces
- Run a multichannel marketing program
- Define adeguate marketing metrics
- Develop a deep understanding of the conceps of brand experience; multichannel approach and customer co-creation
Directors: Giuliano Noci - Fabrizio Maria Pini