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Target Audience
Marketing managers, brand managers and product managers, internet project managers and CRM (Customer Relationship Management) managers,marketing agency account managers and media planners.

Objectives

  • Acquire a new marketing model for digital and interactive marketplaces
  • Run a multichannel marketing program
  • Define adeguate marketing metrics
  • Develop a deep understanding of the conceps of brand experience; multichannel approach and customer co-creation

Directors: Giuliano Noci - Fabrizio Maria Pini

 

Erica Santangelo, International Relations for Western Countries and India
T: +39 0223992828, email: santangelo@mip.polimi.it
 
Delia Olivetto, China Affairs Manager
T: +39 0223992862, email: olivetto@mip.polimi.it

 

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