Entrepreneurs, managers and advertising executives involved in Research & Development, Marketing, Business Strategies and Innovation who wish to improve their skills in using design as a mean for innovation and competitive advantage.
- Understand how design can promote innovation and generate competitive advantage
- Know different strategic methods supporting a design approach
- Create socio-cultural, technological and business scenarios supporting innovation
- Identify, select and manage creative resources
Directors: Roberto Verganti - Claudio Dell'Era