Target Audience
Entrepreneurs, managers and advertising executives involved in Research & Development, Marketing, Business Strategies and Innovation who wish to improve their skills in using design as a mean for innovation and competitive advantage.


  • Understand how design can promote innovation and generate competitive advantage
  • Know different strategic methods supporting a design approach
  • Create socio-cultural, technological and business scenarios supporting innovation
  • Identify, select and manage creative resources

Directors: Roberto Verganti - Claudio Dell'Era


Erica Santangelo, International Relations for Western Countries and India
T: +39 0223992828, email: santangelo@mip.polimi.it

Delia Olivetto, China Affairs Manager
T: +39 0223992862, email: olivetto@mip.polimi.it


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