Target Audience

Marketing and brand managers who work in B2B and B2C environments, marketing agency account managers who need to have the total picture of how a brand is managed and what the implications are at a functional level and on the total results of a company.


  • Have a clear and comprehensive understanding of the process of brand management
  • Understand how to manage brand architecture
  • Relate different brand management tools to results according to brand equity
  • Take main decisions about promotional policies and advertising associated with the brand
  • Approach the most significant methods for measuring brand management

Directors: Giuliano Noci - Fabrizio Maria Pini


Erica Santangelo, International Relations for Western Countries and India
T: +39 0223992828, email: santangelo@mip.polimi.it
Delia Olivetto, China Affairs Manager
T: +39 0223992862, email: olivetto@mip.polimi.it


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