The industry of luxury goods is a €160-180 billion worth business, with Italian brands occupying a prominent position. This is an opportunity not only for consolidated brands, but also for other firms to enter the high-end segment of the market. Yet, in order to succeed, an excellent product or a great marketing campaign alone are no longer enough.
It is a training program addressed towards executives and/or entrepreneurs who aim at understanding the secrets of the Italian way of luxury, thus trying to get the right skills to launch truly luxury brands
Venue: Italy and/or abroad
The training topics are:
- Supply Chain Management (Supply Chain strategies, design and management of the distribution network, etc.);
- Demand management (demand forecasting, managing retail with an “integrated” perspective, using contracts to align goals, increasing visibility along the distribution chain);
- Production planning & control (Material Requirement Planning – MRP, push approaches and Just-in-Time, inventory management, etc.);
- Purchasing management (purchasing strategy, portfolio management, supplier selection and vendor rating, supplier development, strategic partnerships, etc.).
The training methodology include lectures, case studies and several activities, such as: company visits and mystery shopping tours will allow to experience theory directly in the field; hands-on activities, workshops and discussion sessions with both participants and industry experts will further complement the theory.