The training course focuses on managerial models and tools for understanding how to develop and manage brands in international markets and globally.


The training topics are:

  • Managing brands in global environments;
  • Global communication and channel management;
  • Bringing the brand to where the action is;
  • Measuring brand value across markets.


The training course is addressed to managers and executives belonging to different functions and divisions and in particular:

  • marketing
  • sales
  • communication
  • strategic planning and control
  • trade marketing
  • supply chain

Language: English
Venue: Italy and/or abroad

Teaching methodology

Each module of the training is designed mixing front lectures, case discussions and company visits


Erica Santangelo, International Relations for Western Countries and India
T: +39 0223992828, email: santangelo@mip.polimi.it
Delia Olivetto, China Affairs Manager
T: +39 0223992862, email: olivetto@mip.polimi.it


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