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language English and Italian
type Full Time
intake January 2018
length 18 Months
location Milan
tuition fee 15000 €

The Master’s programme is designed to prepare global professionals who can bring a solid cultural and artistic background coupled with economic and managerial skills to the production of stage performances, with a particular focus on Europe, North America and emerging markets.

Centering the development of each individual student, the curriculum features an organically structured set of complementary and interdependent modules and activities.

The introductory coursework, addressing cultural policies, outreach and education, defines the objectives and goals of theatre managers. The course plan continues by providing methods and instruments – auditing, marketing, communication and PR, fundraising, project management, legislative framework – to allow professionals to produce projects that are in line with a given contemporary economic and social context. The course is completed with an internship at an internationally acclaimed performance institute.

  • Cultural policies, educational activities and outreach
  • Theater as production model
  • Festival as production model
  • Economic sustainability and perfomance management
  • Human resources and corporate organization
  • Performing arts marketin
  • Field project (Piccolo Teatro)
  • Fundraising for the performing arts
  • Communication
  • Team building and negotiation skills
  • Management and innovation for the performing arts
  • International legal and regulatory framework
  • Emerging markets
  • Arts and crafts in the performing arts
  • Supply chain management for the performing arts
  • Artistic administration intensive
  • Dance management intensive

  • To acquire a global vision of the international cultural sector, with a special focus on European, North American and emerging markets;
  • To recognize the relevance of public cultural policies at the local and international level and the social impact of the performing arts;
  • To understand the economics, regulation and organization of the performing arts industry;
  • To study the impact of new technologies on the performing arts;
  • To learn how to use marketing, project management and fundraising tools;
  • To live the uniqueness of Italian cultural traditions and the extraordinary experience of the city of Milan;
  • To learn by doing with field projects and internships at acclaimed Italian and international institutions.

January 2018 – June 2018:

  • Intensive coursework
  • Attendance: 5 days per week, Monday through Friday, 6 hours a day

June 2018 – June 2019

  • 3 to 6-month internship in a qualified performing arts institution in Italy or abroad

June 2019

  • Project Work defense
  • Graduation