language English
type Full time
intake September
length 12 months
location Milan
tuition fee 16,000 €
university requirements 3 or 4 year Bachelor's degree (minimum 180 ECTS)

IM4 Admissions

The International Master in Omnichannel Marketing and Consumer Analyst is a 12 month Master’s programme offered by MIP Politecnico di Milano, that seeks to instruct students on managerial topics relevant to the Marketing Management with special focus on today's important areas such as Digital Marketing, Big Data, Customer Experience.

For most international specialising masters, MIP offers an intensive Italian language course during the first week of classes. Students have then the opportunity to attend a standard Italian language course (up to 40 hours) along the semester.

The course is entirely taught in English and has a duration of 12 months starting in September.

The programme is divided into five major modules:

  1. Marketing Management
  2. Advanced Marketing
  3. Experience Design & Marketing - the Italian Way
  4. Elective courses
  5. Soft skill courses



Participants may follow elective courses also in one or more business schools in the network of international MIP partners such as EADA, Brighton University, Solvay Business School.

This module of the program aims to analyze cases and strategies undertaken by paramount Italian brands in key sectors like food & wine, design furniture, fashion, sports, automotive and industrial goods.
It presents the Italian way of experiential marketing and how does it compare with the benchmarks in the rest of the world.

MIP Career Development Office offers to Master students highly customised services of Career management, such as the CV Book, free access to MIP Global Network of Career Websites and one-to-one career advice meetings.

MIP also offers Personal Development workshops to help students develop the soft skills necessary to be competitive in nowadays job market.

In addition, MIP facilitates students in their networking with employers by organising company presentations, company visits, recruiting on Campus events and through MIP Job Board.

Some of the companies who have recruited our graduates:

Eduniversal Best Masters Rankings 2018

International Master in Multichannel Marketing Management - Ranked N°22 out of Top 200 in Marketing, Europe