language English
type Full time
intake September
length 12 months
location Milan
tuition fee 16,000 €
university requirements 3 or 4 year Bachelor's degree (minimum 180 ECTS)

IM4 Admissions

Ideal Candidates for the IM4 Programme

The International Master in Omnichannel Marketing and Consumer Analytics is specifically designed for young graduated talents willing to face the challenges of marketing in the contemporary age.

Applications are now open for the 2019 intake. You can start your application on applyformasters.net

Applications are processed on a rolling basis. Since the number of seats in class is limited, candidates are encouraged to apply as early as possible. Non-EU students are encouraged to apply at least three months before the start of the programme in order to allow enough time for the Declaration of Value (DOV) procedure for Italy and establishment of the student visa.  

Maximum deadlines for applying to the master are May 31st for non-European candidates and June 30th for European candidates. However, should the course become fully subscribed before these dates, applications will close earlier.

If you would like more information about the International Master in Omnichannel Marketing and Consumer Analytics, please download our programme brochure by clicking the link, or write to infomasters@mip.polimi.it and we will respond to your requests in a timely fashion.

Visit the IM4 Frequently Asked Questions page to find out more!


The minimum requirements for the IM4 programme are:

  • Online application
  • CV or resume in English
  • Motivation letter in English
  • Copies of University degrees and academic transcripts
  • Copy of English certificate (TOEFL, IELTS or equivalent) for non-native speakers
  • Application fee of €100
  • Two reference letters (optional)

Applicants will have to sit for a final motivational interview.

Candidates interested in taking advantage of preparatory courses for GMAT/GRE exams can contact the test preparation company 700+CLUB. For more information visit the website www.700plus.club or write to info@700plus.club.
Applicants of MIP will get a discount of 20%. For more information please contact the MIP Recruitment Team at infomasters@mip.polimi.it



For the September 2019 intake fees are: : €16,000 (didactic material included).

Once you have been accepted to the International Master, you will be faced with a whole new "To Do" list. This will include visas, housing, insurance, setting yourself up in Milan and much more.

Students will be put in touch with MIP's International Students Office which will be able to provide you with useful assistance and information in order to help your move to Italy go smoothly and your stay in Milan very comfortable.